Whole Food In. Whole Potential Out.
You were made to thrive on real food — so we formulate products that stay as close to nature as possible. With key ingredients grown on our farm. Backed by science. Built for performance.
Whole food performance means fueling your body with nutrients the way nature delivers them: in the context of real plants, not just isolated chemical compounds. We start with key nutrient-dense crops grown on our organic farm, and we process them as gently and minimally as possible — so your body recognizes, absorbs, and uses them efficiently.
More Than a Label. It’s a Biological Advantage.
POSSIBLE whole food products start with organic farm-grown ingredients, preserved and formulated in ways that retain nature’s intelligence—nutrient cofactors, enzymes, fiber—so you get real performance fuel, not just promises.
Built for Movement, Focus, and Recovery
We don’t chase trends or fads. Every POSSIBLE product is designed to support the real needs of active bodies — using ingredients with decades of scientific support.
Energy & Endurance
Ancient oats and cordyceps mushrooms deliver steady, sustained fuel to power activity without spikes or crashes.
Strength & Recovery
Pea protein, buckwheat, and other plants provide clean fuel to rebuild muscle, restore energy, and speed recovery.
Hydration & Electrolytes
Mineral-rich whole foods like beets and mountain spinach help maintain fluid balance and support endurance.
Mental Clarity & Focus
Magnesium from leafy greens help to support support brain function, stress regulation, and daily focus.
Where It Comes From Matters
We grow many of our key ingredients on our 868-acre certified organic farm. It’s how we ensure the nutrient density, purity, and regenerative impact of everything we make. And because we’re vertically integrated, we know what’s in every product — and what’s not.
For the ingredients we can't cultivate in Wisconsin's climate, we rigorously vet and partner with trusted growers who share our commitment to quality.
Not All Sugar Is the Same
Our products contain natural sugars and calories only from nutrient-rich whole foods—like dates, oats, strawberries, and maple syrup—providing better-quality energy than refined or artificial sources.
POSSIBLE® Snack Bar
Sweetened with dates, blackstrap molasses, and agave
No refined sugar or artificial sweeteners
10g plant-based protein + fiber for clean energy
POSSIBLE® Meal Bar
Sweetened with dates, maple syrup, organic cherries, and agave
No refined sugar or artificial sweeteners
20g plant-based protein for busy days or workouts
POSSIBLE® Pre-Workout
Sweetened with strawberries and monk fruit
No refined sugar or artificial sweeteners
Green tea caffeine, no synthetic stimulants
